Browsing by Author "Fernandes, W"

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Social research for social action: An introduction
(Indian Social Institute, 1998) Fernandes, W; Tandon, Rajesh
Though claims are made about the objective and value-free nature of social research, in reality, oftener than not it leads to some form of social action, sometimes aimed at questioning the status quo and usually by maintaining it. In fact, social research and social action are similar and interdependent. Both entail human activity within a given human setting and feed each other. Social research is allied with social action though it may not always lead to it directly while social action is invariably based on some research. One can argue that even coercive and repressive social action entails a certain data-base as is evident from the deeds of investigative and police agencies all over the world. Studies have shown bow aggressive marketing practices of multinational corporations, exploitation of the Third World markets and over-pricing-are based on extensive research of their market potential and methods of making a given product acceptable to the consumer i.e., creating a need that docs not really exist.